Impact of Artificial Intelligence on Indian elections for APSC Mains exam
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In this article we have provided you Topic Wise APSC Mains Questions Answers the Impact of Artificial Intelligence on Indian elections. So, read these important Model Answers for APSC Mains exam preparation. These APSC Mains Model answers are extremely important and should be a part of your preparation.
APSC Mains Important Questions and Answers
The Impact of Artificial Intelligence on Indian elections is an very important topic for APSC Main exam. Therefore, aspirants are advised to read this most important APSC Mains question & answer on Artificial Intelligence in order to answer the questions :
Impact of Artificial Intelligence on Indian elections
In the rapidly evolving landscape of political campaigns, the integration of technology has continually reshaped electoral strategies. From the use of phone calls to the era of social media dominance, India has witnessed a progression towards more technologically advanced methods.
The upcoming 2024 general election is poised to mark a significant milestone as it is likely to be India’s “first AI election,” where Artificial Intelligence (AI) will play a pivotal role in shaping campaign strategies and voter engagement.
This is an era where technological evolution is inevitable. The proper integration of AI will influence political discourse and decision-making for years to come as Bharat moves towards the Amrit Kaal of its democracy.
Well here we are discussing about the impact of Artificial Intelligence on Indian elections ::
Benefits of AI in Elections ::
Enhanced Responsiveness:
AI empowers political campaigns to swiftly respond to unfolding events.
Generating real-time videos, speeches, or press releases that wield significant influence over voter perceptions and shape the dynamics of the campaign.
Eg, Prime Minister Narendra Modi’s reach to a variety of linguistic groups, the Bharatiya Janata Party (BJP) has used Artificial Intelligence (AI) to translate his speeches into eight different languages ahead of the Lok Sabha elections.
Precision Targeting:
Leveraging vast amount of microdata, AI facilitates the precise targeting of specific voter demographics with tailored messages, a pivotal strategy in swaying the opinions of undecided voters.
Streamlined Campaign Operations:
AI streamlines campaign operations by facilitating micro-targeting of potential voters, conducting data analysis, and forecasting outcomes with enhanced efficiency, thereby optimizing overall campaign strategies.
Informed Voter Outreach:
AI equips political entities with the capability to furnish voters with targeted information regarding candidates and political parties, potentially fostering greater levels of informed participation among the electorate.
Robust Election Management:
Utilizing AI tools, election authorities can effectively manage and fortify the electoral process, bolstering its resilience against fraudulent activities and ensuring its integrity
Challenges of AI in Elections ::
Threat of Deepfake Elections:
The proliferation of AI-generated counterfeit audio and video content has the potential to disseminate misleading propaganda, paving the way for the proliferation of deepfakes in forthcoming elections.
Eg. Deepfakes were used in the recent Assembly elections in Madhya Pradesh and Telangana, either through doctored clips of the game show “Kaun Banega Crorepati” or a fake video of a leader allegedly pushing voters to support their opponent.
Deceptive Messaging:
The escalating risk posed by AI-generated disinformation may erode voters’ ability to discern factual information from fabricated content.
Eg. In New Hampshire, voters received a phone call purportedly from U.S. President Joe Biden, but it was actually a robocall generated by artificial intelligence. The intention behind this AI-generated call was to discourage Democratic voters from going to the polls on election day.
Affordable Fabrication:
The advent of generative AI has markedly reduced the cost and heightened the sophistication of deepfake production, facilitating the creation of hyper-realistic counterfeit material at minimal expense.
Threat to free and fair elections:
Malicious utilization of AI technologies poses a grave threat to democratic processes, fuelling the dissemination of false information and manipulation of public sentiment.
Rising Influence of Generative AI:
Projections suggest that disinformation campaigns will increasingly leverage generative AI to amplify fabricated narratives, posing a significant risk of destabilizing societal foundations.
Efforts of Government of India for better use of AI in elections ::
Issuance of advisories for digital platforms:
Government of India has asked digital platforms to provide technical and business process solutions to prevent and eliminate misinformation that harms society and democracy.
The government said the legal framework against deepfakes and disinformation will be finalized after the elections.
The government also said the companies should not generate responses that are illegal under Indian laws or "jeopardize the integrity of the electoral process".
Collaboration:
ECI worked with leading technology firms, including OpenAI, to develop strategies to combat AI-driven misinformation and enhance the security of the electoral process.
It aims to identify potential vulnerabilities in the election ecosystem and deploy AI solutions to detect and neutralize threats such as deepfakes or automated bots spreading misinformation.
Google-ECI Partnership:
Google has partnered with the Election Commission of India (ECI) to prevent the spread of misinformation during the general elections. Google is committed to providing trusted information and preventing misleading AI-generated content.
Guidelines for political advertisements on digital platforms:
By establishing such policies, the ECI seeks to ensure that voters are informed about the source and intent of the content they encounter, thereby reducing the risk of manipulation through micro-targeted advertisements.
Voter-friendly environment:
To boost public trust and counter the potential spread of misinformation, the ECI is also investing in public awareness campaigns.
It aims to educate voters about the risks associated with digital content and encourage critical engagement with information sources, increasing voters' resilience against disinformation.
Multidimensional Approach:
ECI's approach to regulatory measures, technological solutions and public education reflects its commitment to maintaininof the electoral process in the age of AI.
Conclusion ::
As India prepares for the 2024 general election, the role of AI in shaping electoral outcomes cannot be ignored. While AI presents unprecedented opportunities for enhancing campaign effectiveness, it also poses significant risks in terms of misinformation and manipulation. As technology continues to evolve, policymakers and electoral authorities must remain vigilant in safeguarding the integrity of democratic processes against the disruptive effects of AI.
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